Studio · Atlanta, GA
Astudioinmotion.
Truecraft started as a motion design and video practice and grew into a studio for brands that move across screens, places, and time.
We are based in Atlanta, GA. A tightly held mix of designers, motion directors, editors, and a handful of design engineers who can ship the work as well as draw it. We partner with founders, in‑house leads, and creative directors who care about getting the work right.
Systemsoverdeliverables
We don't ship one offs. Every engagement leaves a system the team can run on.
Motionisnotasection
We design in motion from the first sketch. It is a language, not a phase.
Smallonpurpose
We stay deliberately small so principals stay close to the work, from pitch through delivery.
Realbeforepolished
Two real directions, fully resolved. Never six safe variations of the same idea.
Team & Strategic Partners
Thepeoplewebuildwith.
BennySilva
Founder · Creative Director
ScottYoungblood
Production Partner · SPY Arts
BryanCollins
Strategy Consultant · Poetic State
CalebDiaddigo
Motion Design · Art Direction
RaffPindell
Design · Illustration · Motion
Collaborations with brands and agencies
Long term collaborations with TriNet, Coca Cola, The Home Depot, Cartoon Network, Georgia Power, CareCredit, Program 11, and Forge Creative Studio. Based in Atlanta. Working everywhere.