GeorgiaPowerMarketplace
A film with Georgia Power, Lionstar Films, and Soteria — live action, 3D, and compositing making a utility marketplace feel inviting.
Stills
The brief
Georgia Power Marketplace sells smart thermostats, EV chargers, and rebate eligible energy gear. The product is great. The default visual language for utility content tends to bury the product underneath portal screens and disclaimers.
Our approach
Lionstar Films and Soteria Productions handled production, direction, and on the ground craft. Truecraft layered in 3D product moments, compositing, and motion design that integrate cleanly into the live action. The result reads as one continuous experience, where the practical and digital live in the same frame.
In the work
Liveactionplusinterface
Tracked 3D product moments and clean motion design integrate into the live action without dominating it. The product is the hero, the environment grounds it, and the tech feels like a feature of the world rather than a graphic on top of it.
Whyitmattered
Utility brands rarely get to feel desirable. With Lionstar and Soteria, the work gave Georgia Power a piece that treats its customers as shoppers, not account numbers, and gives the marketplace room to grow.
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