ON2Homes
A brand video that ended up shaping the entire campaign system around it. Motion as the original source of the visual language.
Stills
The brief
ON2 needed a hero film, but the bigger opportunity was upstream. The brand language across the rest of the campaign was still loose, and the video offered a chance to set the bar.
Our approach
We designed the film as a system, not a one off. Color, type, pace, transitions, and tone were all built to extend beyond the cut. Once the spot landed, the campaign aesthetic followed. The brand video became the reference point everything else was measured against.
In the work
Motionfirstcreativedirection
Designing the film with the broader system in mind meant every decision had to hold up at print, social, and out of home scale. That discipline made the campaign feel inevitable instead of assembled.
Whyitmattered
When motion leads, the rest of the brand world tends to get sharper. ON2's campaign moved with the same confidence as the spot, because the spot is where the language was born.
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