CareCredit

Five years shaping a brand's motion language

Creative Direction · Graphic Style Guide · Illustration · Motion, in partnership with Forge Creative Studio

Graphic Style Guide → Education Library → Brand Campaigns & Product

The challenge

CareCredit needed to make health, wellness and money topics feel simple and approachable, across a growing library of content and channels, without losing a consistent brand voice.

The vision

A warm, optimistic illustrated world. Friendly flat characters, soft teal gradients, clear step-by-step typography and playful infographics turn complex topics into something people want to watch. It's built as a system that can scale to dozens of videos and keep growing with the brand.

My role & team

I authored CareCredit's Graphic Style Guide and have led illustration and animation on the brand for five years, in partnership with Forge Creative Studio.

What we built

Chapter 1

The Graphic Style Guide

I created CareCredit's Graphic Style Guide, the system behind every static and motion graphic the brand produces. It defines a diverse cast of characters, a warm, textured illustration style, a teal-and-green palette with warm accents, a growing library of illustrative elements, and layout rules for desktop and mobile. Every video, social post and digital graphic is built from it.

CareCredit Graphic Style Guide cover page — Graphic Style Guide cover

Style guide page showing the library of illustrative elements — A scalable library of illustrative elements

Style guide page showing responsive layout rules for desktop and mobile — Responsive layouts for desktop and mobile

Chapter 2

60+ education videos

I created, illustrated and animated more than 60 education videos on health, wellness and financial topics.

Steps to Take Now to Prepare for a Secure Retirement

Chapter 3

Growing the brand across campaigns, content and product

I extended the system into paid and organic social, sweepstakes and digital content, including cut-downs, still graphics and social deliverables from flagship campaigns.

Care Experts vodcast intro

Let's Get Digital Sweepstakes

In-app video series

Video 1 of 8: First-Time Downloaders

Well U social carousels

Continuous-scroll Instagram carousels for CareCredit's Well U health and wellness content, designed so each slide works alone and as one seamless panorama, in both illustrated and photo-driven styles.

Dry Eyes illustrated Well U carousel, six slides shown as one panorama — Dry Eyes: illustrated carousel, 6 slides

Is Your Dog Scratching photo Well U carousel, six slides shown as one panorama — Is Your Dog Scratching?: photo carousel, 6 slides

Social cut-downs

Short-form social versions built from flagship videos, tailored by care category.

Vision: FAQs social cut-down

Cosmetic: social cut-down

CareCredit FAQs: cut-downs, still graphics and social deliverables

Impact

60+ education videos

8-part in-app series

5 years on the brand

1 style guide for every static & motion graphic

[one line on reach / channels / production speed]