Benny Silva · Portfolio
BennySilva.
Creative Director, Motion & Brand
I set the creative vision for brand and motion systems, lead the teams that build them, and grow them across campaigns, platforms and markets.
Truecraft Creative, the motion and brand studio I founded and lead, where I own client creative vision end to end: concept, pitch, team, production and delivery. 12+ years leading motion-driven brand and campaign work for Synchrony, CareCredit, TriNet, Georgia Power, L.E.K. Consulting and more.
- Creative Direction
- Art Direction
- 3D & 2D Motion
- Cinema 4D / AE
- Atlanta, GA
Open to full-time Creative Director, Associate Creative Director and Senior Art Director roles, Atlanta or remote
Resume (PDF)Case Studies
FeaturedWork
CareCredit
From a graphic style guide to 60+ education videos and an evolving brand.
Creative Direction · Graphic Style Guide · Illustration · Motion, in partnership with Forge Creative Studio
Bluepeak
Launching a new internet brand with motion that says 'Hi.'
Motion Lead · Brand Motion System · 2D/3D Animation, with Monigle
Providence
A six-part series that makes a feature-packed healthcare app feel effortless.
Creative Direction · 2D/3D Motion · Voiceover, with Program 11
Leftie Lee's
Fun, playful and made from scratch, just like the bakery.
Producer · Director · Editor · Motion Designer
More Work
Direction,motion,craft.
How I Lead
Vision,system,team.
01
Set the vision.
I define the creative direction and the motion language that make a brand recognizable everywhere it moves, from a launch spot to a social cut-down.
02
Build the system.
I turn that vision into scalable style guides, toolkits and templates, like CareCredit's Graphic Style Guide, so teams can produce on-brand work fast and consistently.
03
Grow the team and the work.
I partner with agencies like Monigle, Program 11 and Forge, direct designers, animators and editors, and keep raising the creative bar as the brand grows.
12+
years leading motion & brand work
60+
education videos for one brand
About
Acreativeleaderwhoships.
I'm a creative director who sets the vision for motion-driven brand and campaign work, then builds the systems and leads the teams that bring it to life. For 12+ years I've led work across broadcast, agency and studio for brands including Synchrony, CareCredit, Providence, Bluepeak, TriNet and Georgia Power.
Builds and mentors teams, owns the concept from pitch to delivery, and turns business goals into work that performs.
Today that happens at Truecraft Creative, the motion and brand studio I founded and lead, where I own client creative vision end to end: concept, pitch, team, production and delivery. Before that, I rose from senior designer to art director at LionStar Films and led motion for enterprise brand systems at Monigle, with earlier character-driven broadcast work for Nickelodeon, Sesame Street, and Cartoon Network Latin America.
I pair classic craft with AI-accelerated workflows, prototyping ideas in hours, not weeks.
BFA · Motion Media Design, Savannah College of Art & Design (SCAD), Atlanta, GA. Valedictorian, 2014.
Creative & Art Direction
Campaign concepts, look & feel, styleframes, storyboarding, brand motion systems, team leadership, AI Prototyping & Creative Coding, AI-Accelerated Workflows.
Motion & Animation
2D/3D animation, character motion, commercial explainers, broadcast design, kinetic typography, VFX.
Selected clients & collaborators
Experience
- Truecraft CreativeFounder & Creative Director2023–Present
- Truecraft CreativeFreelance Art Director & Motion Designer (as Benny Silva Design)2018–2022
- MonigleSenior Motion Designer2021–2022
- LionStar FilmsArt Director, Motion2018–2020
- LionStar FilmsLead Motion Designer2017–2018
- LionStar FilmsSenior Motion Graphics Designer2015–2017
- The Impact PartnershipSenior Motion Graphics Designer2015
- Primal ScreenMotion Graphics Designer (Contract)2014–2015
Tools: Cinema 4D, After Effects, Premiere, Figma, Illustrator, Photoshop.
Contact
Let'sbuildsomethingtogether.
Open to full-time Creative Director, Associate Creative Director, and Senior Art Director roles, in Atlanta or remote.
Decatur, GA · 504.481.4584