A brand launch with appetite

Leftie Lee's Bakeshop & Sandwiches was opening in Atlanta and needed a launch story that captured founder Viv Lee's personality and her Korean-American fusion menu, and got the community through the door.

Tell it in Viv's own words: bread school, her left-handed daughter behind the name, and brand colors pulled from the Korean flag "plus pink for fun, like funfetti." I paired her story with close-up food shots, a bright, playful edit, and confetti-style graphics and logo animation in the brand palette, so the video feels exactly like the brand tastes.

I produced, directed, shot, edited and crafted all the motion.

A 2:52 brand launch film, several social cut-downs, and animated GIFs for the website.

[launch response / social results]