BaseContractors
A New Orleans framing company came for a website — we sold them on the rebrand first, then built the site on a real design system.
Stills
The brief
Base Contractors is a respected commercial framing company in New Orleans, but their identity didn't match the work. Inconsistent marks, no color discipline, and a website that read like a stock template. They asked for a new site. The honest answer was that a new site on top of the old brand would have aged out within a year.
Our approach
We pitched the rebrand first and built outward from there. A new wordmark and origami inspired B monogram, a steel and blueprint blue palette grounded by concrete and asphalt neutrals, and a typography system tuned for jobsite signage and screen alike. The website was then designed against that system from the first wireframe, so the homepage, hard hats, business cards, and street level hoarding all read as one company.
In the work
Brandfirst,sitesecond
They came in asking for a website. We showed them why the website would only be as strong as the system underneath it, and rebuilt the identity, palette, and type before a single page was designed. The site is the proof, not the project.
Apalettepulledfromthework
Steel Blue, Blueprint Blue, and Bolt Blue, balanced by White Concrete and Black Asphalt. The colors are named after the materials Base actually builds with, which makes the system easy for their team to apply on signage, decks, and the field.
Detail · 03
Onesystemacrosseverysurface
From the B monogram on a hard hat to the hero of the homepage, the brand reads as one company. The new site is built directly on the design system, so future content, services pages, and project case studies all stay on brand without extra design lift.
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