TriNet
A cinematic brand film series with Program 11 and Junk Films — live action, motion, and VFX as one enterprise voice.
Stills
The brief
TriNet sells a deeply technical bundle of HR, benefits, and compliance services to small and mid sized companies. The category is crowded, the messaging dense, and most enterprise brand videos in the space feel interchangeable. The work needed to lift TriNet above the genre without losing the substance underneath.
Our approach
In partnership with Program 11 and Junk Films, we helped shape a series that moves fluidly between live action, compositing, motion graphics, tracking, and visual effects. Program 11 led the strategic and creative direction. Junk Films brought the production craft. Truecraft layered the design and motion language that ties the spots into one system, so every frame, transition, and graphic feels like the same voice.
In the work
Detail · 02
Liveactionmeetsmotiondesign
Tracked typography, integrated graphics, and seamless compositing let the brand language live inside the world of the shot. Nothing feels bolted on. The motion is a character in the scene, not a layer above it.
Whyitmattered
Enterprise communication often defaults to safe. This series gave TriNet a way to sound like a modern brand without losing the credibility their audience expects, and gave their teams a visual system that scales across product, sales, and culture content.
Working on something similar?
Tellusaboutit.
Or write to hello@truecraftcreative.com