CartoonNetwork—MarceloTas
A talk show series with Marcelo Tas, made with Primal Screen — compositing, green screen, and motion design for broadcast and digital.
Stills
The brief
Talk show formats live on energy. Primal Screen was producing a Cartoon Network series for the Brazilian market that needed visual assembly polished enough for broadcast and playful enough for the audience.
Our approach
In partnership with Primal Screen, we handled compositing, green screen integration, and the kinetic motion design that holds the segments together. Primal Screen led the creative direction, talent partnership, and production. Truecraft brought the post and motion craft, keeping the pace high and the visual world consistent across episodes.
In the work
Energyasasystem
Talk show segments need a visual rhythm that can repeat without going stale. We built a kit of transitions, lower thirds, and graphic moments that Primal Screen could redeploy across episodes and still feel fresh.
Whyitmattered
International collaborations work when each team plays to its strength. Primal Screen brought the talent and the format. Truecraft brought the finish. Together the series feels native to its audience and built for the platform.
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