TestMyRetirement
An upbeat animated spot with Impact Partnerships for the Test My Retirement minisite — an intimidating topic made friendly.
Stills
The brief
Retirement planning is the kind of subject most people avoid until it is too late. Impact Partnerships needed a piece that could lower the barrier to entry, drive traffic to the minisite, and feel approachable instead of alarming.
Our approach
Working with Impact Partnerships, we helped design a short, optimistic animated spot that explains the value of the tool in plain language. Impact led the campaign strategy and audience targeting. Truecraft built the motion language and pacing, leaning warm and friendly so the call to action lands as a nudge rather than a lecture.
In the work
Friendlyisastrategy
Most financial content tries to sound authoritative. We led with approachable. The piece earns trust by treating the viewer like a person who has not thought about this in a while, and meeting them where they are.
Whyitmattered
An audience that engages, even briefly, with a retirement tool is more likely to return. The spot helped Impact turn a hard topic into a soft entry point.
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